Airports have taken advantage of digital signage technology for years, but only
indoors. Now the CyRAQ 1000 series of sunlight-readable outdoor digital signs
expands the profit potential to train and subway stations, bus shelters, street
furniture, docks, and the outdoor areas of cruise ships. Keep passengers
informed of schedules and routes, and take the sting out of delays by posting
them promptly. Promote excursions and attractions. Add a new revenue stream
with third-party advertising. And if you can document when the ad appeared and
how many people saw it, advertisers will pay a premium.